AROOBA NASIM

Hi, I'm Arooba.

I'm a Product Designer with a background in digital marketing, e-commerce, and user experience. My passion for design grew from seeing how small usability challenges could create meaningful barriers for real people, inspiring me to create experiences that put people first.

I believe great design becomes invisible — when products are intuitive and accessible, people stop thinking about the interface and focus on what matters. That's why accessibility and cultural awareness sit at the centre of my work: friction falls hardest on the people the default wasn't built for.

See my projects →Resume

Skills

Research, design, marketing, and light engineering — hover a lane to see the toolkit.

The kit.

FigmaAdobe XDCanvaShopify CMSWordPressGoogle AnalyticsShopify Analytics

Experience

Aug 2026

Freelance Product Designer

Grandad's Nuts

  • Designed and developed a responsive brand website, creating experiences for product discovery, brand storytelling, store locations, and customer inquiries.
  • Translated the company's brand identity into a cohesive digital experience through intuitive navigation, product presentation, and responsive design.

Aug 2021 — Jan 2022

E-commerce Manager & Marketing Assistant

Village Vitamin Store — Mississauga, ON

  • Designed SEO-driven campaigns and optimized Shopify landing pages, increasing email and ad click-through rates by 200%.
  • Improved website navigation and product organization using customer feedback and Shopify Analytics.
  • Developed keyword-focused blog content using analytics, increasing website traffic by 30%.
  • Managed ~200 monthly customer inquiries and identified recurring pain points to improve the customer experience.

Oct 2022 — Present

Sales Associate

Homesense — Mississauga, ON

  • Assist 20–30 customers with personalized product recommendations while maintaining organized, visually engaging product displays.
  • Perform cash office duties, including balancing registers, reconciling transactions, and preparing daily deposits.

Education

Graduated April 2025

University of Toronto Mississauga

Honours Bachelor of Arts, Digital Enterprise Management

GPA 3.71 · Dean's List 2023–2025. Coursework in UX design, digital marketing, e-business strategy, analytics, and product development.