Research-led product design at the seam of UX and marketing. Each case study covers the challenge, my role, the process, and the outcome.
Product Designer · E-commerce
A client website redesign for a Caribbean roadside-style peanut brand — turning a heritage recipe into a shoppable story.
Heritage Caribbean culture, given a modern digital shelf.
UX Designer · Researcher
An immersive VR meditation retreat that improves relaxation, engagement, and accessibility through user-centered design.
Calm and meditation for people shut out of in-person wellness.
Business & Product Designer
A diverse-cuisine subscription brand pairing monthly world recipe boxes with live chef-led classes, built from business model to prototype.
World cuisines made approachable in one box.
Product Designer · Strategy
An omnichannel beauty experience blending sustainable vending retail with a digital companion app for accessible, guilt-free shopping.
Beauty retail for the people the aisle underserves.
Product Designer · Marketing Strategist
An AI-powered mobile marketplace helping Gen-Z discover affordable second-hand fashion through personalized recommendations.
Sustainable fashion within a student's budget.